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What We Do... Special Holiday Assistance...
Toys, Books & Games

Partnerships are very important with our needs for approximately 30,000 Christmas gifts of various values during the holiday season.

The Salvation Army Toy Shop offers toys and games for children from infancy to age 18. As donations allow, we offer the parent the ability to select one major toy, one game, and three stocking stuffer toys.

Toys and games come from many donors – it’s heartwarming to see a family walking in to The Salvation Army during the holiday season, with little ones carrying new toys they have selected to give for another boy or girl. We greatly appreciate the hundreds of dolls, cars, bicycles, basketballs, CDs, perfumes, etc. that are given with love by so many.

Many years ago, the U.S. Marine Corps Reserve began a national "Toys for Tots" program. In Green Bay, we have benefited from a partnership for this program with a local reserve unit, the Detachment Bulk Fuel Company Bravo, 6th Engineer Support Battalion. During Christmas, this program offers a big WIN for local children from needy families. The Marines and Reservists establish collection arrangements with more hundreds of area businesses, promote donations with WBAY-TV 2, pick up toys from the sites all during the holiday season and then transport them to us. We also appreciate their help during the long hours of set-up and distribution.

WFRV-TV 5 has also been a long time partner, with the emphasis of their annual “Care and Share” toy collections now being placed on the needs of teens, a group that is sometimes forgotten. This special emphasis by one partner is important.

The Telephone Pioneers, a large group of area retired telephone company employees, has been helpful to us by volunteering to sort toys into age categories, so that we can make it easier and quicker for parents to select something appropriate for their child during the final Distribution Days. These items are stored and sorted at a donated site and transported to ShopKo Hall for the Distribution Days through the kindness of Schneider National and the National Guard.

During the Distribution Days, parents also are encouraged to select books appropriate for their children through the “Give-A-Kid-Book” program. This special annual collection is organized and managed by the Friends of the Brown County Library, a great partner in service to local children. In 2004, the friends handed out more than 12,300 books at ShopKo Hall.


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